Task: Design branded newsletters for ServiceNow and FedEx to strengthen internal communications and showcase design consistency across corporate platforms.
ServiceNow Newsletter
FedEx Newsletter
The Kennedy Center
Front
Task: Create an events calendar for The Kennedy Center’s fall/winter events to further explore long-format projects.
Back
Playboy
Magazine
Task: Create a complete rebrand of a magazine of choice.
Immerse yourself in my rebranding journey of Playboy Magazine, where I passionately explore and reimagine its iconic aesthetics from printed publications. Inspired by its visual allure, I embarked on this project to experiment and innovate with its design elements. My decision to undertake this rebranding was deeply rooted in my being against the blatant objectification of women, driving me to infuse the brand with a fresh perspective.
Invitation Cards
Task: Design a custom invitation set for a Pakistani wedding taking place in the summer, near a lake.
This invitation suite was carefully curated to reflect the pre-wedding traditions integral to Pakistani culture, setting the tone for the upcoming festivities. Recognizing the importance of efficiency in RSVP management, I proposed the inclusion of hyperlinks in the digital invitations, catering to the majority of guests who would receive their invitations electronically.